The Biggest Mistake I Ever Made Was Doing Google AdWords Myself!

Understanding the difference between Google’s broad match, phrase match and exact match criteria is tough enough, but when you factor in Google’s complex Quality Score, good ad copy, ad placement, landing page optimization, bidding system, general settings, Search vs. Display, reporting, mobile device settings, ROI examination, keyword selection, dynamic key phrase insertion, campaign and ad group structure, site link extensions, ad leverage and many more things you can see why pay-per-click management has become such a massive growing business. It is way too complicated and time consuming for a business owner or professional to do it themselves!